Enhance the radiance of your blonde hair with Joico’s Blonde Life Brightening Shampoo, a neutralizing and moisturizing shampoo created specifically for bleached, double-processed or high-lifted blonde hair. Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt and impurities; Anionic Surfactant Molecules capture dirt and oil and rinse them away to leave hair sleek, shiny and refreshed.